Keywords
What Are Keywords in SEO?
SEO keywords are the specific words and phrases that help search engines understand what your content is about. These terms connect your content with the search queries your audience types into search engines like Google. By strategically integrating SEO keywords into your website or content, you can improve your search engine rankings, attract more organic traffic, and reach the right audience.
For example, if you’re a YouTuber sharing video editing tutorials, a keyword like “video editing tips for beginners” helps search engines know your content matches what viewers are searching for. Using SEO keywords effectively is essential for increasing your visibility online.
How Are Keywords Used for YouTube?
Keywords in YouTube play a critical role in helping your videos get discovered by the right audience. Just like SEO keywords for websites, YouTube keywords signal what your content is about—both to the YouTube algorithm and to viewers.
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Here are the key areas where you can use keywords in YouTube:
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Video Title:
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Include your primary keyword in the title to make your video more discoverable. For instance, “Best SEO Keywords for Beginners” is clear and searchable.
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Video Description:
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Incorporate your keywords naturally in the description to give viewers (and YouTube) more context about your video. Include additional relevant terms to enhance visibility.
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Tags:
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While tags are less influential than they used to be, using relevant keywords as tags can still help your video appear in related searches.
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Closed Captions and Subtitles:
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YouTube scans captions for keywords, so adding accurate captions can improve your video’s discoverability.
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Thumbnail and Alt Text:
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Use keywords in the image file name or alt text for your thumbnail to boost its search ranking.
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By using keywords in YouTube strategically, you can increase the likelihood of your content being recommended, showing up in search results, and reaching the audience most interested in your niche.